Unlike many of my childhood friends, I was never that interested in cars. I never knew that much about them nor even cared. At least not as much as my friend did. So, when the discussion turned into cars, I just zoned out and thought about something else. What I, however, was extremely passionate about was computers. I can still remember the excitement I had in the mid-nineties when I had saved up 7000 Finnish marks (about 1700 EUR) from my first summer job. My father assisted me with an additional 5000 and I was able to buy the components for a new PC with a Pentium 90 processor. A lot has changed since then, but not my excitement in new technologies.

Six life-saving apps for new mobility

The paradigm shift to electric, connected, and automated vehicles is often compared to the shift from mobile phones to smartphones. This is not only true from the user’s perspective, with a superior user experience of the device itself, but from the enabling effect – just like smartphones enabled a multitude of new value in all thinkable fields.

From the computer to the smartphone to the new mobility, the technology that is now rising in mobility will unlock many positive things and those things will be larger than you and me. And they will be necessary. The scholars at Delft University1 have outlined six inspiring goals we are moving towards zero-emission, zero energy, zero congestion, zero accident, zero empty, and zero cost. Let’s explore them.


  • Zero Emission – road transport account for around 20% of the CO2 emissions in Europe. This pollution has a big impact on our and our environment’s health. Electric cars have zero tailpipe emissions and by using renewable energy sources the total environmental impact of EVs (including materials) is approximately one-quarter of petrol or diesel-driven vehicles.
  • Zero Energy – Moving requires energy but it makes all the difference where the energy is coming from. This process is referred to as Well-to-Wheel, the total energy chain. The total energy required to move an electric vehicle is much smaller than with vehicles using traditional internal combustion engines. For example, it is already possible to build energy-positive vehicles using current solar technology.
  • Zero Congestion – We all hate to sit in traffic jams, and we are already heavily relying on navigation services to avoid some of them. With the rise of shared data and connected vehicles, we can move towards more efficient traffic. We are already seeing many interesting business models around shared vehicles and on-demand ridesharing (such as MOIA, Share Now, BlaBlaCar and Kyyti).
  • Zero Accident – We humans cause around 95% of all traffic accidents. We have already now modern cars driving on the streets that have the intelligence to help us to avoid accidents. Eventually, we will be comfortable in letting the car take us safely where we want to go.
  • Zero Empty – The current situation is that most private and commercial vehicles go underutilized. For example, 50% of logistics vehicles are driving without cargo. This means that there is a significant opportunity to make things more efficient.
  • Zero Cost – We have seen many different technological disruptions where we as customers simply get more value with less cost than before. Today, for example, we can buy a music subscription for 10 euros a month and put 30 million songs in our pocket. Do you remember how it was 25 years ago with music? With mobility-as-a-service innovations and the advancement of technology will eventually lead to exceptional customer value, more effective operations and fewer costs for everybody.

Welcome new mobility

These goals are making me extremely excited about new vehicles and mobility. The goals will be achieved quickly, and they will require great systemic changes in technology, novel business models, culture, human behaviour and policy making. Our work with customers such as Aimo Park, E.on and Virta are the proof that these pieces are now starting to align together. Our evolutionary Good Growth concept is an excellent starting point to start to tackle these issues. There is still alot of work to be done and this work should be done together. This is the future we at Gofore are working towards. Welcome New Mobility.


1 Rieck, F.G.; Machielse, C.; van Duin, J.H.R (2017). Automotive, the Future of Mobility.

Karl Nyman

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Good Growth – 3 reasons why

“Good Growth is not just a way to be successful economically, it’s a way to be successful as humans”

Hold on – what is Good Growth?

At Gofore, Good Growth (GG for short) is a new business model for sustainable digitalisation that helps organizations to embed sustainability into everything they do. The model comprises a portfolio of high value elements that help to address sustainability through three lenses – Business, Society and Nature. Good Growth gives the process, the tools and expert collaborations that are needed in creating digital solutions that make a sustainable future possible.

We partnered with Ekokumppanit to develop the GG model together. Currently we are in the first phase of development which delivers at the end 2020, a year that for many has cemented opinion and action around the need for new ways of thinking and doing. If you would like to know why we need it, read on.

Sustainability is the new business transformation

Businesses have prioritised economic growth over everything else for as long as we have known (in the western world at least). Many of us have spent a lifetime in jobs that have supported companies primarily to grow their market share and then to grow some more.

Recently, COVID-19 has brought our never-ending desire for economic growth into stark light. It’s interesting yet rather depressing to see so many nations juggling between saving lives by reducing infection and getting people back to work to avoid any further economic downturn. It’s clear that our society, our sense of well being, our way of life as humans is intertwined deeply with the notions and concepts of growth, capitalism and economic success. So what? I hear you say.

I was talking to a friend of mine recently about Gofore’s Good Growth model and he immediately assumed Good Growth was a measure of how economically successful a company was and assumed the offer we were building at Gofore was a way of helping our clients to maximise this type of economic success. Well in many ways, he was right, and I was happy that he thought about it that way. For Good Growth to succeed on its goal, we need to ensure that we work with the current ways of doing business, using capitalism and economic growth as the foundation for the Good Growth model but at the same time, transitioning forward toward something much better. Good Growth means it is possible to combine sustainability and business by helping companies edge into an unpredictable future in a way that keeps them socially relevant, economically healthy, culturally vibrant and sustainable.

Sustainability is the new business transformation and like all transformations, it’s a long journey of disruptive change that takes time and needs to address the fundamentals of how we behave as humans. Good Growth is not just a way to be successful economically, it’s a way to be successful as humans.

3 reasons why:

1. It’s the right thing to do

The most important of the 3 Why’s in my mind. Not sure I need to even explain this point, but I’ll do it anyway. Take a look at all the stuff that is going on in the world today. Climate change is real, animal populations have declined by 70% in the last 50 years, micro-plastics can be found in all brands of bottled water, we are in the midst of a global pandemic which has killed more than 1.5 Million people worldwide and rising. Businesses are in economic fallout with unemployment rising sharply, threatening social stability and public well being and putting more stress on the healthcare system. Political polarisation is rife, as nations continue to squabble on the most basic needs for cross country collaboration. It seems fair to say that the world needs clarity and concrete action and I believe we can make a real impact from our area of business and with our combination of skills and scale. I’d love to see more companies standing behind the promise of sustainability. If we work together and stand together, then there will be no stopping us. In numbers we have the best chance of changing mindset and fast-tracking the transition to a more sustainable future.

2. It’s a more meaningful purpose for everyone’s work

I’m a designer and I’ve always had the idea, that I want to create a better world. It’s the main reason I got into this job in the first place. For us Goforeans, we are all in the business of creating the future through digitalisation. The responsibility on our shoulders is greater than it’s ever been in the past. Every decision we make in the way we design, develop and implement digital services, has the power to change the way millions of people behave. In our field, in our jobs, together with our customers, we are the gatekeepers of Good Growth. We should ask ourselves if we are ready to accept our responsibility because if we do, it means we need to stand behind it and act on it in everything we do. The payback will be huge, knowing that we are directly responsible for developing a more sustainable society and business environment, and getting paid to do so. Could you even imagine a better win-win?

3. It simply makes good business sense

You don’t need to dig very deep to find a thousand reports and predictions about the value of sustainable business in the coming decades. Back in 2017 the European Business Review was predicting a 12 Trillion business by 2030. If you are a keen follower of stocks and shares, you’ll notice sustainability funds are out-performing others. Check this article from the Economist. Even the financial institutions are in on the action. Who would have imagined that JP. Morgan would take such a stance?

The truth is that many of the bad old ways of doing business are coming under intense scrutiny from an open and transparent digitalised world, where the people’s voice is heard loud, clear and critical. The younger generations demand sustainability, the older generations are fighting with their guilt. Governments are creating policies and compliance legislation. The polarisation we see in society today is only helping to strengthen the cause and mobilise action.

If we believe that the market is in transformation and sustainability is becoming a valued and demanded aspect of all businesses and organisations, we need to ask ourselves what are we offering to the world in regard to sustainability, and how can we help our customers with their sustainability challenges?

Do you want to get started with Good Growth?

We at Gofore provide professional support and coaching to organisations that are interested in exploring how Good Growth can benefit your business.

Check out our Good Growth offer from here

For more information please contact

Anton Schubert

Anton Schubert has been working for more than 25 years with global customers in numerous design consultancies in Europe and the US. Anton’s experience covers multiple industry domains with leading brands such as VW, Samsung, Prada, Lufthansa, Ford, Vodafone, Allianz, Nestle, Arla and P&G. He has built and led successful design teams in Helsinki, Stockholm, and London with numerous brand strategy, design and digitalisation companies. Anton is leading Gofore’s Good Growth offering. The aim going forward is to support our customers both in the public and private sector with their sustainability transformation.

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To spark new ideas for the City of Jyväskylä marketplace sales and how it could be more place appealing for visitors, a hackathon was organized by the City of Jyväskylä. Hackathon offered an opportunity for participants to be forerunners in innovating the new marketplace, perhaps even find out ways to utilize the marketplace without physically being there – in the spirit of corona. And for us at Gofore the hackathon was a great way to help in the development of the city center, where our office is also located, by offering expertise in digitalisation.

Gofore aims to radiate good. This is one of our goals defined as part of our new brand. Mentoring and being part of the jury in this hackathon was a way for Gofore to help in the development of the city center by offering expertise in digitalization. We were sparring teams on ideas about software and application development, user experience, prototyping, and service design. Participating groups could book mentoring live or online throughout the 24 hours the hackathon took place. I was offering my expertise as a software developer and as a former entrepreneur to the participants.

Happy fellows. Goforeans Jarkko, Tero, Esa, Juha L. and Juha T. from Gofore’s Jyväskylä office.

How to stick to one good idea and make that a great one?

The hackathon lasted 24 hours, from 12 am Monday to 12 am on Tuesday with constant checkpoints housed by Crazy Town. Checkpoints gave key knowledge on the marketplace and how to design and pitch a concise pitch. Between the checkpoints was an opportunity for the participants of the hackathon to utilize our and other experts’ mentoring services.

I helped several teams by giving them mentoring and one of the key takeaways was that many had multiple good ideas but may have had trouble sticking to one idea and making that great. The second day started with polishing and preparing the pitches; while I was doing work for our customer.

I offered my expertise as a software developer and as a former entrepreneur to the participants.

How to score: novelty, appliability and effectivity

This was my first time being part of a jury in a hackathon, so in itself, it was a fun experience. The teams would give their 3-minute pitches to the jury and the jury could and would then ask questions and give feedback. Roughly half of the 9 teams were pitching live and half online. There were multiple great ideas pitched and loads of effort put in by different teams. I personally like data so I was impressed by two teams performing surveys to hundredish people about different aspects and utilization of the marketplace.

The pitches were ranked in 3 different categories: novelty, appliability and effectivity. Some of the teams shined in a single category but lacked in another. In my own ratings, the winning teams were the ones with the most steady score all around. It was crucial that most of the judges understood the pitch.

Winning innovation was a mobile application

The jury discussed the final verdict for a while, pondering on different aspects of the highest-scoring teams. The winning teams were chosen to be an analogical and digital solution: a new cart for the marketplace with design competition included and a digital application for both the stallholders and visitors.

Onixia, a group of teampreneurs from Tiimiakatemia, proposed to have new rentable carts in the marketplace to allow for more approachable and easier access to being a stallholder in the marketplace. They had detailed plans on how the cart would be designed and put into action. They won second place and were awarded 1500 € to develop their idea further.

Memorandum was the winning team of the hackathon and they were proposing a mobile application. Memorandum is a startup from Jyväskylä and they have been developing mobile applications and are known for their Augmented Reality experiences. They had a good plan with a team that can see the plan into reality. They were rewarded 1800 € from the hackathon. Participating teams will have the chance to use Crazy Town Showroom to showcase and try their ideas further and perhaps take them to the next level.

The winning team, Memorandum, proposed a mobile application.

I look forward to seeing what the future holds with the new marketplace and I wish the best for all of the participating teams and hope to see some or most of the plans come into realization in some form or other.

Do you want to hear about our expertise and join the crew in Jyväskylä? Check out our open positions here.

Tero Paavolainen

Tero is a software developer who has been using C# and Javascript related technologies in various projects. Combining things from different areas of expertise allows him to create new kinds of solutions. He likes learning new things as well as solving problems and puzzles. Playing board games and floorball are some of his hobbies and you can spot him participating in various hackathons, jams, or similar events.

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