Creating wellbeing with real-time public data

It’s not news that all families are different with different needs in daily life. However, it has been a challenge for municipalities and cities to serve families based on individual needs as the information has been scattered around in different systems and the decision makers have not had the right tools to develop services from the families’ point of view.

Six municipalities in Finland (Tampere, Vantaa, Pori, Ylöjärvi, Vaasa, and Laihia) decided to take on this challenge in Advanced Family Analytics project and used Gofore’s digitalization expertise to create a detailed picture of 80,000 families with 132,000 children under the age of 19. The information was gathered from ten different national registers and the analysis combined information from experts, artificial intelligence, and ethical evaluation.

“The number of families is not essential in the construction of services. Because of the diversity of families, municipalities need to understand the diversity of the needed services and support. Family type or family background does not determine what kind of services a family needs. Depending on the municipality, the family may need the support of a social network, help in employment situation, or support for situation of a multi-challenging family,” says Petri Takala, Gofore’s leading consultant.

In the analysis, 100 different family types were defined and cross checked with 11 phenomena that affect a family, like the income level, education, health, and the socio-economic situation.

Although it was an expected finding that families have very different needs, the diversity of families was still a surprise. The mere result of the analysis and information about where or who needs what kind of support is not enough to bring about change, but a new kind of management skills and the ability to organize in a customer-oriented manner are needed to support the situation. In addition to digitalization expertise, the project utilized Gofore’s change management expertise. The range of means includes e.g. increasing interactivity and dialogue, bringing new management methods and practices to the organization, experimentation, service design and, in particular, modeling how and where the value experienced by the customer is generated.

With the help of the situation picture and new operating methods and information, municipalities will be able to operate in a more customer-oriented way and more efficiently. At the strategic level, the service network can be better designed when it is known in which target groups or geographical locations support or special expertise is needed. This will allow capacity to be managed and prioritized more effectively. The situation also enables equal treatment of customers, when both management and those doing practical customer work have the same information about the need for support, regional differences or even surprising target groups, such as the large number of young people living alone that the Advanced Family Analytics project revealed.

Advanced method combined with ethical reflection

Gofore aims to be, not only an expert in digitalization but the pioneer in ethical digitalization. Advanced Family Analytics project was a perfect example of ethical digitalization development where information handled can be very sensitive and the results have real effect on the analysis subjects.

The project is pioneering the way and methods of combining researched knowledge, expert knowledge, and artificial intelligence to obtain concrete results and form a situational picture.

“We have succeeded in modeling registry data with artificial intelligence and teaching the algorithm to work with researched and empirical data from experts. It has also been essential from an ethical point of view that man has led the process all the time. A similar approach to modeling can be used to analyze the well-being of Finns in other population groups,” says Petri Takala.

Ethical evaluation has been a key part of the project. Gofore’s analysts have guided the processing of the information and ensured that the data is handled responsibly, ethically and that privacy is maintained. It has not been possible to identify individual families from the data.

“The ethical review ensured that the results were interpreted correctly, and we were able to respond quickly to emerging ethical considerations. In addition to information security, we paid attention to, for example, our own preconceptions when interpreting the results, and to the fact that we do not inadvertently strengthen social dividing when communicating the results. Together, we have created operating methods for ethical evaluation that can also be utilized by other actors,” says Anna Seppänen, CEO of CoHumans Oy, who supported the project’s ethical process.

Come meet Gofore at Tampere Smart City Week Expo!

The experts at Gofore are more than happy to find out what kind of needs your organization faces when aiming to provide better targeted and optimized services. Meet the crew at Gofore stand at Tampere Smart City Week Expo and see Petri “Pepi” Takala on stage June 14 at 14.30-14.45 talking about how real-time public data can be utilized in serving all the different kinds of families.




This article was originally published at Tampere Smart City Week website on February 10th, 2022.

Petri Takala

Petri works at Gofore as a principal consultant in the field of data-supported leadership and management. He has an extensive experience in data-enabled decision-making practices and organizational systems design. He is an expert in customer-/ market-centric ecosystem management and the needed data-enabled platform services. Petri’s thinking is applied and taken into use widely in several areas of Finnish society, e.g. in AuroraAI, Finnish ethical AI-based service ecosystem development. Before joining Gofore Petri worked 15 years in Nokia as a senior analyst and development director, as well as the product lead in Efecte Plc.

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We have always had a culture of learning at Gofore and to help, we have Gofore Academy supporting our employees.

In today’s world, a lot of learning happens through work. We believe that working and creating together is the best way to learn new things. The best solutions and brightest ideas are usually born when we do things together.

Gofore Academy: to remove obstacles to learning

The purpose of Gofore Academy is to pave the way for Goforeans in professional development matters or as we put it: to remove obstacles to learning. Gofore Academy offers specially tailored internal trainings to our employees. Academy also helps to find information on external learning events and trainings, what are the hottest certifications in our industry now, and what to do if you quickly need to learn a new skill.

At Gofore we have a wide variety of domain expertise needed in the IT consultancy business. We have developers, designers, testing specialists, management consultants, project managers, and more. The skills needed to master one’s domain are supported through guilds, teams, and other peer support groups. Gofore Academy serves all our specialists regardless of their domain.

Gofore Academy’s internal training offering is focusing on skills needed in consulting work. Some might call them soft skills, but in fact, they are the most complex skills there is when your job is to work together with other people. The ability to look at things from the other person’s perspective is the core skill we believe everyone should master. For a successful collaboration to happen we need to understand each other better.

Finding your own intrinsic motivation

We respect and value all individuals and their uniqueness and different wishes. Everyone has their own learning dreams, and we encourage everyone to take time to find out what tickles them and makes their eyes sparkle. What motivates you? After you have found that out, plan your journey and start taking concrete actions towards that goal. Of course, help is provided for making the personal development plan. Having a plan is a baseline for all development actions. And we do hope that once people have made their plans, they also share them internally with People Leaders and colleagues to help the dreams come true.

Internal trainings bring our people together

Gofore Academy has a good network of trainers that we collaborate with. Both internal and external ones. Having trusted partners who know our company, our values and ways of working is important. The reason we love the internal trainings so much, is the fact that they bring our people together, from different parts of organization, roles or even countries everyone has an equal opportunity to participate. Internal trainings are constantly being praised for introducing people with each other.

Some skills we have covered in our internal trainings organized by Gofore Academy are:

  • presentation and communication skills
  • influencing and interacting with people
  • social media
  • self-leadership skills
  • facilitation skills
  • basics of agile
  • understanding customer experience

In 2021: over 50 internal trainings, and over 600 participants

In 2021 Gofore Academy organized over 50 internal trainings. The trainings had over 600 Goforeans as participants. We have chosen the training topics from the needs arising in the company. We are constantly keeping our eyes and ears open for the current and future training needs which serve Goforeans in the best possible way.

For example, we have wanted to support our feedback culture and have tailored a special training for giving feedback. And even though we work together and have support from each other, the work of a modern knowledge worker is independent, and you need the skills and tools to lead your own work-life balance and wellbeing. For that need, we also offer a training series.

In addition to instructor-led internal trainings we have provided an online learning platform to our employees to help them learn i.e., technical skills when there is a need for that. With the help of an online learning platform, it is easy for you to take over maybe a new programming language when you can fit it into your schedule and study at your own pace.

Learning and renewing continuously

We want to offer Goforeans learning and development possibilities they need and wish. And when succeeding in that, people can learn new skills relevant to their development at their time in Gofore. We are learning in everyday work and having support from our colleagues sharing knowledge with each other through teamwork, in guild happenings, hackathons, and other peer support we have going on. And spice that up with learning possibilities that Gofore Academy offers. Sounds like a good combination, doesn’t it?

We continuously promote exploration of new ideas and technologies. Come develop your skills with the industry’s top experts. Read more!

Elina Seppänen

Elina is passionate about continuous learning and curious about all the fine things in life, from nature to arts to literature to science. In her work with Gofore Academy, she is happy to help people find ways to grow and master new skills.

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