What is Business design? How should customer needs be taken into account in strategic decision making? This brand new Gofore’s Business design booklet gives you answers to these questions.
This booklet provides an introduction to the topic of business design. The purpose is to define what business design means in practice and to give examples of challenges solved within business design projects.
– The key in business design is to involve both company experts and customers to identify new business opportunities, Senior Business Designer Hanna-Riikka Sundberg, booklet author.
Co-operation between these parties guarantees that the identified business opportunities respond to both the customers’ needs and the company’s strategic goals.
Our goal at Gofore is to work with clients to define their specific business design and look at how they can develop their business in a more customer-oriented way. The contents of this booklet are based on the knowledge gained from several business design projects and discussions with colleagues and peers on the topic. It is also written to inspire readers to think about customer and user experience in a new light when designing services and making strategic decisions.
The Business design booklet is written for anyone interested in getting an initial glimpse into the topic, professionals working among business design related issues, and for those who believe that business design is the answer to finding new opportunities in increasingly competitive markets.