Strategy renewal made goals tangible

The nearly finished strategy was presented to stakeholders at a full-day strategy seminar, less than four months after kick-off. After finishing touches, VAV had a completed strategy document, including all the main elements of strategy, as well as metrics and actions prepared as a basis for the annual operational plan.

The new strategy, which encompasses all group companies, has been pleasingly adopted and integrated into everyday activities, providing a perfect indicator of the success of the strategy process.

“The CEO’s reports presented at board meetings follow the elements of the strategy. The goals and metrics of the annual operational plan are also strongly based on the strategy. Overall, it guides us to focus on the right things. When everyone knows why we exist and for whom, it translates to better customer experience, as our metrics have already indicated”, says Käck.

The captivating pull of the strategy work was so strong that the collaboration, which started as a strategy renewal, first produced a strategy illustration and eventually a complete brand update. Käck sees the successful brand update as a sign that the new strategy is understandable, concrete, and easy to implement.”

“The strategy project was a well-designed process, and Gofore’s Hemmi carried it out with consistency and determination. He provided the right amount of challenge and managed to articulate our thoughts correctly. Our management team is sincerely unanimous in believing that the strategy work was a success and that all of its goals were met.”