VAV is a rental housing company owned by the City of Vantaa in Finland, consisting of a parent company and three subsidiaries. A shared group level strategy guides the operations of these companies from the management level down to customer experience.
For some time, VAV had managed well by making mere adjustments to their strategy, but at this point, they saw a need for a more substantial strategic overhaul. In addition to the disruptions in the housing and construction industries, significant changes had also occurred within the group.
”Our new CEO Mirka Saarholma had recently started, and we saw the strategy process as a good opportunity for the entire management team to come together. It was also important for us to align our purpose and goals with our governing bodies”, says Lasse Käck, acting CEO of the VAV Group.
VAV required a partner with a clear and fresh approach to leading the strategy process, in a way that would embrace the changed operating environment and actively involve all their stakeholders. Moreover, employees and customer experience were to be given more attention and importance in the new strategy.