Many of the technologies in modern industry are at their best when seen in action. Successful visualisation makes it easier to understand complex matters and enhances experiential engagement. Movya is a digital media expert house, partnering with Gofore to deliver digital lifecycle visualisation solutions for products, from product development to customer encounters.
Us humans, we are storytellers: we learn and remember things better through stories. A well-told digital and visualised story creates sustainable competitive advantage, as it combines technological facts, creates an experiential understanding of operations, and leaves a lasting impression of what can be achieved with a technological solution in real life.
Humans are also experiential creatures: Digitalisation enables us to see and experience things much earlier and from far away, without physical devices.
- Through seamless collaboration between different technologies, visuality and virtual user experience are elevated to a new level. Simply put, it is about the opportunity to try out in a virtual world how a configured machine would behave in the real world, explains Petri Mähönen, Head of Business for intelligent industrial machines and devices at Gofore.
A well-visualised story offers an experience and builds trust
As the world becomes increasingly digital, enabling people to experience, touch, and feel things play an increasingly big role in future business. Movya’s expertise lies in designing and producing operational visualisations, animations, and interactive applications for industrial machines and devices.
- We have noticed that even large industrial companies often lack a so-called visual layer – a way to provide an experience of what a finished industrial product or devicelooks like, how it is used, or how it feels. It is clear that in the future, industrial stories will be built even more strongly around understanding, feeling, and use. Thecentrepiece is, of course, a top-class device, but it is remembered for the feeling it evokes and the digital customer experience, describes Marko Anttonen, CEO of Movya.
As the world becomes increasingly digital, enabling people to experience, touch, and feel things plays an increasingly big role in future business.
Industrial business steering towards a digital lifecycle in product development
Traditional industrial operating and product development methods are no longer sufficient for the next decade. The innovation and product development cycle in industryis accelerating all the time. This creates pressure to shift product or device development into a digital lifecycle model. The product must be viewed as an interactive and experiential whole throughout its lifecycle. Movya is one of Gofore’s partners in digital lifecycle management solutions for products.
- Through our partnership, we want to offer various industrial operators visualised customer experience solutions that meet the needs of product development and other organisational requirements – and above all, create impact and value for the customer experience. Movya’s expertise complements Gofore’s in the digital lifecycle, says Mähönen.
As consumers, we are used to being able to experience things. The same logic applies to industrial business sales; products must be able to be presented independently of time and place in digital environments.
Utilising a visually high-quality operating model in intelligent industry is the winning concept of the future. The use of artificial intelligence is also gradually becoming part of an impressive digital customer experience, where visuality, interactivity, and brand storytelling gain new dimensions through AI capabilities.
Partner spotlight: Movya
Movya, based in Jyväskylä, designs and produces impactful and business-supporting visualisations, 3D modelling, immersive animations, as well as virtual and immersive spaces for the needs of industrial operators.
Movya’s browser-based, internationally awarded virtual environment, Movya Storyverse, meets this need. Movya Storyverse is an environment where products, services, and people can meet. The gamified and three-dimensionally animated Storyverse utilises, among other things, generativeartificial intelligence. Storyverse has been built in dialogue with AWS.
It’s no longer enough for the physical product to be high quality. Customers now expect the same functionality, standards, and security from industrial interfaces and services as they do from the best consumer solutions.
Digital lifecycle thinking enables data-driven, AI-powered business models, rapid product and service innovation, high-quality delivery to users, and safe, autonomous devices.