Blog 16.10.2023

Succeed in change execution: 4 reasons to measure how people perceive change


Goforeans gathered around the table with their laptops and laughing together.

Whether we are talking about changes in global ERP systems or new meeting instructions, the most important goal for all organisational changes is the actual changing of employees’ behaviour. 

Successful change means a permanent change at the individual level, as organisations do not change by themselves; rather, the changes occur within individuals. Succeeding in change requires systematic measurement, which helps to identify critical aspects and make proactive decisions.

Perception measurement could be described as an insurance of change execution that ensures all the needed action points are established and executed in time. The assessment of change execution is conducted during the change journey – not at the end of the project. This is vital, as no amount of preparation or planning provides the ability to forecast different groups perceptions of change. The following part presents the four most significant benefits of change measurement, that ensure and assure successful change. 

4 reasons to measure people’s perceptions of change

1. Measuring offers a way to predict the success of the change

Measuring people’s perceptions enables the change project team to ensure a successful change execution and the possibility to polish the plan and execution measures, as the project proceeds. With the help of perception measurement, we can plan actions that make sure that everyone understands the need for change, is committed to the change, and finally also changes their daily behaviors in the workplace accordingly.

2. Targeted actions make the change process efficient and cost effective 

The most effective ways of implementing change take time. With the assistance of perception measurement, we can spot the groups in the organisation that are finding the change especially challenging.  Targeted actions have proven to be the most efficient ways of influencing people’s attitudes and behaviors, as it enables relevant information sharing, interactive use of communication channels, and therefore, committing people to the change. These actions are also cost and time effective for the organisation, as they specifically target people in need of support and focuses less on the already satisfied groups. 

3. The transparency that follows sharing the results increase trust 

At an individual level transparency increases employees’ trust in the organisation. With the help of our Celkee Insight tool the responders do not only share their own perspectives, but also get to compare their own answers to those of their colleagues. Additionally, sharing thoughts under ones’ own name is highly encouraged as this creates a space where constructive feedback is welcomed, builds trust between the employees and managers, and nurtures the internal communication.

At first it is not uncommon that some might feel uncomfortable to share comments under one’s own name, but this usually gets easier when seeing other colleagues doing the same and management handling the feedback accordingly. This also increases the feeling of psychological safety and therefore well-being in the organisation.

4. The feeling of being heard strengthens people’s commitment to the change

The option to share personal experiences and have one’s voice heard commits people to change and therefore also motivates appropriate behavioral change. When measuring people’s perceptions, it is vital that the individual feels that their responses are being thoroughly analysed, so that they are left with the feeling that their opinion and experiences matter. The feeling of being heard is a significant part of the procedural justice, which is a key part of successful change and a well-being organisation. This feeling of fairness is further supported after the results have been analysed by sharing what actions will be implemented to improve conditions. By doing so, we ensure that the people will continue to share their thoughts as the change execution continues. 

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Mona Valkiaranta

Change Consultant

Mona is an expert in people-driven change measurement and passionate about understanding human behaviour with the help of data. Her strength is finding the most relevant information in big data sets. She also has extensive experience in the field of brand and customer insights. Mona's drive is to create better and more efficient changes where people and culture are at the core. Measuring people’s experiences offers valuable insight to all parties, and the inclusion and transparency it offers are at the heart of a successful change.

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