Gofore has long been an example of how concrete actions can gain the approval of both employees and talents in the market. A good example of this is the results from Universum’s fall 2024 Professional Survey, where we were ranked as the most desirable employer among IT consulting firms in Finland and placed seventh overall in the IT Professionals category.
Societal Impact Through Actions
We want to inspire societal discussion. A great way to do this is through actions that challenge other players to join the conversation. While it’s about improving work life and initiating dialogue, this approach has also brought us recognition in various employer competitions and rankings. In addition to the Universum survey, our recent accomplishments include winning the Rakli Workplace Awards in the physical work environments category in September 2024 (read more about this achievement, content in Finnish), and securing a finalist spot in the Mothers in Business network’s competition for family-friendly workplaces (see details here, content in Finnish). It’s amazing to receive recognition among such strong competitors in so many competitions that represent diverse areas! We believe that by focusing on what matters to us and involving Goforians in the process, we build a sense of community that manifests in various forms of well-being and commitment. Also, according to our own internal surveys, community spirit is one of the defining features of being a Goforean!
The Foundation of a Good Employer
So, how do you become a great employer, especially during the past year when the market has been turbulent? We believe that employees and customers are at the centre of everything. By ensuring that Goforeans have the support and tools to succeed, we’ve managed to create a community that thrives even in tough times. We’ve prioritised and openly demonstrated, both internally and externally, what we want to protect and invest in. Likewise, we’ve put the well-being of the whole community ahead of individual needs. This is evident, for example, in how we’ve prioritised mental and physical well-being, supported various life situations, and offered flexibility, rather than focusing on a randomly assembled benefits package. Healthy employees deliver the best results for our customers. They are also willing to share their experiences with their networks. Our employees are highly active on social media, and interestingly, employee referrals have become one of our best recruitment channels.
Long-Term Partnerships Bring Stability and Diversity
We believe that our decision to build deep, long-term partnerships with our clients has been perceived by both employees and potential candidates as a sign of stability and a diversity of projects. As this year’s Universum research reveals, respondents highly value diverse tasks. As a consulting firm with a broad service offering, we can confidently say that we are well-equipped to meet this demand!
At the same time, professional development at Gofore has been taken to a new level in recent years, with advancements in tools, career paths, People Leader support, and our overall philosophy. Our mindset is that we, as a workplace, want to ensure that the professional value of our employees increases while working at Gofore. This benefits not only the employees but also us as an employer and our clients. This message is particularly attractive to potential new Goforeans.
At the end, we want to emphasise that culture is at the core of everything we do. We build Gofore’s future in two-year strategy cycles, and cultural work is an integral part of that. Going forward, we will continue to be pioneers in work life through our actions and mindset. Good work life doesn’t just happen; it is created. And at Gofore, we create it together with our employees. This aspect is also appealing to many who are considering us as their next employer.
