Plan, manage and simulate

Digital product lifecycle

User expectations, business goals and future technologies are driving machines and equipment in an increasingly complex direction. Traditional product development and lifecycle management are too expensive and slow in this accelerating transformation. What if you could simulate and optimise every stage of your product’s lifecycle in advance, from its planning to further development or the conceptualisation of new models?

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Improved quality and risk managemet

What are the benefits of a digital lifecycle?

A digital twin helps you improve the quality of your product by enabling its testing and development at different stages of its lifecycle. Virtualised product development reduces the costs associated with physical prototypes and significantly speeds up the introduction of your product to the market.

A digital twin enables you to configure your product according to the customer’s needs and test the product using a simulator. This ensures that the product configuration is as desired and possible to produce.

You can monitor and analyse the performance of the product’s features more effectively than ever before by receiving data from the use throughout the product’s entire lifecycle. This data can help you determine, for example, whether your products meet environmental and business requirements. By collecting data from your entire product portfolio, you can predict maintenance needs with increasing accuracy.

Digital product lifecycle can help you achieve up to…

1. 50% more revenue
2. 40% lower costs
3. 75% shorter development time

Source: Aberdeen Strategy Research, 2022

Leverage digital twins to create a smarter, more efficient future

Digital engineering

A cheaper and faster way to develop higher-quality products that meet customer expectations and regulatory requirements.

Product strategy and business case
Digital conceptualisation and prototyping
Development of a digital twin
Configuration management
Digital twin based testing

Customer engagement

Take your sales and marketing processes and customer experience to the next level by offering a completely digital purchase path.

Online store
Virtual showroom
Virtual product configurator
Simulator-based test drive

person working next to a large lumber machine in an industrial set-up

Digital services

The digital twin enables higher-quality end products and the creation of new kinds of services alongside the traditional product business.

Usage monitoring and remote diagnostics
Wireless (OTA) software updates and predictive maintenance
Creanex training simulators
Next-generation fleet management
Digital product passport

Model-Based Design – Why and How?

This is a practical guide to model-based design for engineers working with machines and devices, control systems, and automation.

After reading this guide you will have an understanding of the model-based design process and the steps included.You will also be able to evaluate the possible benefits you get from switching to model-based design in your own work.

We use a made-up machine example to provide a hands-on walkthrough of the steps involved.

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Our lenses for success

Human Centricity

Products are designed and used by people.

The benefits of your renewal effort are capitalised only when people in various roles adopt the new mindset. The increasing complexity of modern intelligent machines requires new ways of working and thinking. This concerns not only people in management, R&D, and production, but also the end-customers.

Business-wise

Understand the entire lifecycle of your machine from the 1st idea to its life as part of your customers’ business.

The transformation from traditional product development to digitalised machine lifecycle needs to be planned and led carefully to minimise business risks and to maximise the positive impact of faster development cycles and reduced time to market costs – and ultimately on future business performance.

Ethically balanced

Ensure ethical and environmentally responsible decision-making throughout the entire lifecycle of your machine.

Recognise the diverse needs of machine users and the impacts on our environment, and take appropriate actions beforehand than too late.

Tech-savvy

Technologies and systems act as enablers in your renewal.

Replacing the separate R&D and combining work in a form of a digital twin disrupts the way of designing, maintaining and recycling machines. With the help of model-based design and testing, it is possible to connect product management and engineering disciplines for achieving best results.